logos - colors - typography - packaging - merch

Brand Design

Brand and logo design for Florida outdoor businesses and non-profits.

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Well-worn

Hand-Told

Well-worn Hand-Told

Every brand I build follows the Wellworn & Handtold approach — authentic, natural, and made to feel like it's always been there, waiting to be claimed.

WellWorn & HandTold

Every brand has a story.

Well-worn & Hand-told is a branding philosophy built around authenticity: natural textures, hand-drawn details, organic shapes, and a warmth that can't be faked or mass-produced. Think sun-faded signage, worn leather, handwritten notes; the kind of character that only comes from something real.

A well-worn brand doesn't try to look brand new. It looks earned. Like it's always belonged to you.

Hand-told means every design starts on pencil and paper. You won’t find a geometric shape anywhere. Before a single design element is created, we dig into who you are, why you started, and what makes your business genuinely yours. That story becomes the foundation for everything — your colors, your typography, your voice.

Authentic means no cookie-cutter templates, no trend-chasing, no corporate polish. Just design that feels truly “Florida.”

The result: a brand that feels lived-in from day one. Natural, honest, and unmistakably yours.

This is your well-worn story, hand-told.

Learn More:

The Importance of Branding in your small business

Read

What’s included

  • Onboarding + discovery questionnaire

  • Full brand audit (where you are now, and what's holding your current brand back)

  • Brand strategy + story framework

  • Primary logo + brand mark

  • Secondary logo

  • Branded color palette

  • Suggested fonts

  • Custom hand-drawn icons

  • Creative direction mood board

  • Full brand guide (PDF)

  • Brand presentation guide

  • Social media profile graphics

  • 2 revision rounds

  • Final export files

Investment: $1,500

Big investment for a small business? Payment plans are available!

Add-ons

Add these to your Brand Design Intensive, or come back for them later once your brand is up and running.

  • Social launch graphics

  • Signage

  • Flyers + menus

  • Merchandise (stickers, shirts, hats, etc.)

  • Packaging design

  • Custom patterns/textures

  • Business cards

  • Canva brand set-up + templates

  • Brand photography session

The Process

  • 01. Discovery Call

    We talk through your business, your story, and where you want to go. If you have a current branding and are looking to upgrade, we’ll look at where your current brand is falling short.

  • 02. Brand Audit

    I take a real look at what's working, what's not, and where the opportunity is.

  • 03. Sketch + strategy

    Everything starts on paper. Concepts are built around your story, not a trend.

  • 04. Design + refine

    Logo, color, type, and system come together, with two rounds of revisions.

  • 05. Delivery

    Final files, brand guide, and everything you need to launch with confidence.

  • 06. Next Level Collateral

    Once your brand ecosystem is defined, additional brand collateral can be added to push your brand even further. Business cards, canva templates, brand photography, and more. (See add-ons)

Let's Talk

Client Work

  • Primary logo for Ouroboros Maritime Company, a client of Aleigator Creative Co.

    Ouroboros Maritime Company

  • Sandhills native nursery logo

    Sandhills Native Nursery

  • Logo of a bee with ALO BAY written across the wings. Underneath the illustration is the saying "Living Healthy, Simplified."

    Alo Bay