brand design · web design · Florida ecotourism, outfitters & conservation

Hand-Told Branding + Web Design for Florida's Outdoor Industry

For the ecotourism operators, outfitters, conservation groups and all else who share and protect Florida's wild places. Brands and websites that feel as connected as the work you do.

If your work is rooted in protecting or sharing Florida's wild places, this is for you.

Services

A person wearing a black t-shirt with a shark graphic and text, khaki cargo pants, a green cap, sunglasses, and a watch, standing outdoors by a body of water with a clear sky in the background.

Meet Aleighsa

I'm a Gulf Coast native who sketches, shoots, and designs for a living. I build hand-told brands and websites for Florida outdoor businesses and environmental nonprofits who want more than a template — something that actually looks and feels like the wild Florida places you work to share and protect.

If your work is rooted in Florida's natural spaces — leading people through it, equipping them for it, or standing guard over it — I want to help you tell that story, in a brand that's custom from the ground up and a website built to bring people to you.

When you buy from the Supply Shop or work with me on a project, you’re supporting a local maker and helping protect and preserve Florida.

For the love of florida

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For the love of florida .

Built Around a State Worth Celebrating

Ecotourism opens the door to somewhere wild. Nonprofits fight to protect a spring, a trail, a stretch of coastline. These businesses and organizations succeed by making people feel connected to Florida's wild places, and a generic template can't do that work.

That's what well-worn & hand-told branding is built for: natural textures, hand-drawn details, and a warmth that can't be mass-produced. Nothing starts as a geometric shape. Every design begins on pencil and paper, built from who you are, why you started, and the Florida landscape behind it.

A well-worn brand doesn't look brand new. It looks like it’s always been there, waiting for someone to claim it.

Core SErvices

Brand Design

A well-worn, hand-told brand built around your story — from strategy to final files. Every design starts on pencil and paper, so what you get feels authentic, not templated. Built for Florida ecotourism operators, outfitters, environmental nonprofits, and any other place-based Florida business that needs people to trust and remember them. Includes a full brand audit, so we start by understanding exactly where you are before we build where you're going.

- Brand discovery + audit
- Brand strategy and story framework
- Hand-drawn logo suite
- Color, type, and visual system
- Full brand guide

Web Design

Custom Squarespace websites for Florida outdoor businesses and nonprofits that tell your story, connect you with leads, get bookings, and make sales. Search engine optimization (SEO) included to make sure your hard work gets noticed.

- Custom Squarespace design
- Acuity booking or e-commerce storefront set up
- Basic SEO + Google Business Profile
- Mobile-responsive, conversion-focused layout

Who This is For

Ecotourism guides

Nature tour companies

Fishing CHarters

Dive operators

eco lodges

kayak/paddleboard rentals

bait and tackle shops

outdoor gear shops

florida apparel

botanical gardens

nature-based venues

agritourism

farm stands

land trusts

wildlife rehab centers

education centers

conservation nonprofits

friends-of-the-park groups

If your work is rooted in Florida's wild places, this is for you.

That's me

Client Reviews

Wonderful quality and attention to detail. Aleighsa listened to my needs and delivered exactly what I wanted and more. Thank you!

Erica Mitchell, The Press Coffee Shop - Web Design, Photography, and Graphic Design Client
What stood out most was that she didn’t just make something that looked good; she actually listened. The final branding feels thoughtful, timeless, and personal instead of overly corporate or generic. She also somehow balanced my requested rugged “Florida Delta” maritime aesthetic with something clean and professional enough to scale with the business long term. The entire process felt collaborative and relaxed, not transactional. I never felt pushed into a direction that didn’t fit, even with the copious amount of questions, revisions, and revisits I brought to the table. I’ve already had multiple people compliment the branding and logo despite not even officially going to market yet. Couldn’t recommend Aleighsa enough if you want someone creative, patient, LOCAL, and genuinely invested in getting it right.

- Adam Logan, Ouroboros Maritime Company
"Aleighsa did an amazing job creating our branding package for Sandhills Native Nursery when we first got up and going a few years back. The combination of colors and logos created really helped us communicate a clear message of who we are and what we do while keeping it simple and whimsical."

Samantha Mello, Sandhills Native Nursery - Branding Client

Florida Goods and Apparel

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Florida Goods and Apparel 🐊

Illustration of an eagle with outspread wings clutching a fish in its talons.

Supply Shop

Aleigator

Represent Old Florida and support conservation efforts in the process. 5% of profits from each purchase are donated to Florida Conservation nonprofits.